On Marketing Bull----, in Brian K. Jorgensen and Richard S. Lapidus, eds., Building Bridges between Knowledge and Practice in Marketing Education (Proceedings of the Marketing Educators’ Association Conference, San Francisco, April 2006), 30:3, 75-80.
The Project Method in Marketing Education, in Jeffrey T. Doutt and Gary F. McKinnon, eds., Marketing Education: Exploring New Directions (Proceedings of the Western Marketing Educators’ Association Conference, April 1990), 80-85.
The Ethics of Advertising Taxation, in Joel R. Evans, Barry Berman, and Benny Barak, eds., 1995 Research Conference on Ethics and Social Responsibility in Marketing, (Proceedings: Hofstra University, Hempstead, NY, June 26-27, 1995), 117-22. Reprinted in Robert W. McGee, ed., Commentaries on Law & Public Policy: 1997 Yearbook (South Orange, NJ: The Dumont Institute for Public Policy Research, 1998), 298-307.
Objectivist Epistemology as the Foundation of Marketing Theory, in C. Whan Park and Daniel C. Smith, eds., Marketing Theory and Applications, Vol. 5 (Chicago: American Marketing Association, 1994), 118-25. (pdf, 200kb). Reprinted in Perspectives on Ayn Rand's Contributions to Economic and Business Thought (New York: Lexington Books, 2018, 223-238).
In Defense of Lecturing, in Jeffrey T. Doutt and Gary F. McKinnon, eds., Marketing Education: Exploring New Directions (Proceedings of the Western Marketing Educators’ Association Conference, April 1990), 80-85.
Ethical Theory in Marketing, in Doug Lincoln and Jeffrey Doutt, eds. Marketing Education: Challenges, Opportunities and Solutions (Proceedings of the Western Marketing Educators’ Association Conference, April 1989), 50–53. Winner, Best Paper Award.
A Philosophic Defense of Advertising, Journal of Advertising, 15:2, June 1986, 42–48 & 64. Reprinted in Roxanne Hovland and Gary B. Wilcox, eds., Advertising in Contemporary Society: Classic and Contemporary Readings on Advertising’s Role in Society (Lincolnwood, IL: NTC Business Books, 1989), 508–522.
Theory and History in Marketing, in Ronald F. Bush and Shelby D. Hunt, eds., Marketing Theory: Philosophy of Science Perspectives (Chicago: American Marketing Association, 1982), 47–51. Reprinted in Managerial and Decision Economics, 4:1, March 1983, 44–49.